Building wraps are giant billboard-like advertisements. They are attached to the buildings in order to catch the attention of potential clients. It is almost impossible for customers not to notice them.
Building wraps are high impact outdoor media. They give companies the chance to differentiate themselves. Very often, wraps don't cover the whole building, they cover just one side or section of it.
Not all building wraps are used to advertise a brand. Some of them often depict what the building will look like when it is completed or renovated. These building wraps serve as a means of promotion for a project.